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3 Important Traits of Engaging Content

Digital marketing trends may have changed and evolved over the years, but one thing remains the same: content is king. However, the emphasis on quantity and publishing frequency – which was previously mistaken as an appropriate marketing strategy – only caused a saturation of content on the Internet. As expected, all this unfocused content production backfired as views started to dwindle and audiences found it to tedious to consume it all.

On the other hand, there’s a lot of high-quality content out there that’s gotten hardly any views – which begs the question: What does it take for content to invite audience engagement?


Churning out article after article – no matter how good they are – can end up being ignored and overlooked because they just don’t resonate with your intended readers. On the other hand, being able to produce relatable content that zeroes in on your audience is guaranteed to garner clear responses.

Engaging content is one that answers two questions: Who is your audience and what makes them tick. Empathy is an effective tool in determining the needs of your audience in order to come up with meaningful and valuable content.

Unique and Original

The free flow of ideas in any creative space makes it almost impossible to find concepts that are 100% original. However, it IS totally possible to create content that is based on YOUR unique personal experiences. Doing so will help your content – and business – stand out from the multitude of competitors using similar concepts for their marketing strategies.

As simple as it sounds, producing unique content every single time can prove to be challenging. Aside from your own individual experiences, it’s also a good idea to observe the ever-changing trends in your industry and apply them to the needs of your target audience. This way, you will always have a full repository of fresh ideas for your content marketing project.

Visually Appealing

It’s no secret that videos and images do relatively better than pure text in terms of content marketing. This fact doesn’t diminish the impact of articles and blog posts but rather emphasizes the value of incorporating visuals in order to grab your audience’s attention.

There are so many types of visual details that can be added to your main content but using too much might end up looking cluttered and unfocused. Choose elements that complement your text and make the most sense for your overall message. In some cases, pure video or image content is more appropriate than text, and that’s okay – the key is knowing how your audience best consumes content and using that information in creating your strategy.

Get Expert Content Marketing Advice from Blue Edge Business Solutions

Needless to say, producing high-quality, engaging content is a complex process that requires careful thought and seamless execution. Having an experienced team of digital marketers by your side can help you build your strategy from top to bottom with minimal speed bumps ad roadblocks. We at Blue Edge Business Solutions are ready to work with you in creating unique, appealing, and relatable content that will invite maximum engagement from your core demographic. Contact us today and get more clicks on your content!