Founder & Principal, Blue Edge Business Solutions
Federico Cali founded Blue Edge Business Solutions in November 2016 and leads the firm from its studio at 300 Drayton Street in downtown Savannah. Under his direction the agency has been named an Inc. Power Partner, a multi-year Best of Georgia honoree by the Georgia Business Journal, and a Bronze Stevie Award recipient in the American Business Awards.
He came to marketing through operations. A U.S. Army veteran, he studied business administration at the University of Florida’s Warrington College of Business and globalization at the University of Oxford. Before founding Blue Edge, he served as Director of Operations for Savannah Car Rentals at Vaden Automotive Group, where he led the launch and expansion of six rental agencies across Georgia and South Carolina — building their digital marketing from nothing and outpacing established competitors in online reach.
That background shapes how Blue Edge works: measurement before spend, strategy that fits the business that actually exists, and plain language instead of jargon. Federico works with clients in English and Spanish, and leads the firm’s Mexican practice, Blue Edge MX.
Read more at federicocali.com — Federico’s personal site, where he writes about small business marketing, local SEO, and what works for businesses without enterprise budgets.
