Here’s Why Your Company Should Have A Blog

If you’re on the fence on whether or not to start a blog on your website, we’re here to tell you it’s a good idea! Blogs are actually powerful tools for you to use to recruit customers, increase lead generation, or build your brand positioning in your industry.

When executed correctly, blogs can really help you and your company be a resource for people in your area of expertise. If you’re an accounting firm, having a blog as a resource can help your clients understand commonly asked questions about the accounting business. If you’re an event company, your blog can be a resource to gather more event booking leads, that eventually turn into repeat customers.

Whatever the goal of your company, a blog can likely help support it. We’ve mapped out a few reasons why you should always have a blog on your website, and the benefits you’ll gain in doing so.

You can increase lead generation

A blog is a great way to increase lead generation. If you’re in need of acquiring more customers, then your blog can offer resources to folks that come to you to solve certain problems. For example, if you run your own consulting business, then your blogs can be a lead magnet for people to inquiry about your services.

If you’ve got a free resource for people, include it in your blog and ask for their email. Here you can send the resource to them via email, and capture their information so you’ll have a chance to build a working relationship with the potential client.

You can optimize your search engine results

Your website is only as strong as your SEO. You can have the best website in the whole world, but if no one is searching for it, or if it’s not coming up in search engine result pages, then no one will ever see it.

Having a blog can help you rank higher in search engine result pages, (or SERPs). This means more people are likely to click on your page and be exposed to the services you offer.

You’ll build your brand equity

A blog is a perfect opportunity to craft your brand and build relationships with your customers and clients. You’ll be able to tell more specific stories. You can include success stories of your products, you can include technical articles on how to use certain software that is aligned with your products. Or you can write about whatever it is that helps build your client relationships. Your blog is an opportunity to position yourself as a thought leader in your industry.

Clients will trust that you are an expert in your industry. Having the resource of a blog, allows people to stay on your website while simultaneously building up their trust in your products or services. It’s a win-win!

Having a blog can set you apart from your competitors, increase your lead generation game, and build your brand as a thought leader. If you’re interested in learning more about building a blog, contact us for a free consultation!


The Secret to Writing Blog Titles That Get Views and Increase Your Lead Gen Game

What makes you click on a headline or blog post? Is it the content you’re hoping to find inside? Or is it the captivating headline? Most content creators will argue that it’s the headline that converts people to click. It’s the promise of what inside that drives people to discover your content. When scrolling or perusing various channels, users don’t always know what they want to read. A good headline piques their interest, even if they didn’t know they were interested.

Delivering on that promise is important for bounce rate and engagement, but a good headline is crucial when creating content that helps drive more leads for your business. It’s like drinking a cold beer out of a frosted pint glass over a flimsy dixie cup. It’s the invitation to your content.

Needless to say, it’s important. That’s why using tools like this headline scorecard can help in determining potential impressions of your content’s headline.

Writing a good headline is more of a science than an art. Writers know that writing content is important. The more content on our pages, the more folks stay on our websites and the more our pages get served up in search engine results pages, or SERPs.

So understanding how to write a good headline will help you in your content strategy and hopefully bring more quality leads to your website. Here are things you can do today to increase your headline’s click rate.

Headline length is important.

Contrary to popular belief, headline length is very important. The longer the better. Content creators can rest easy knowing that the longer their headline length, the more likely folks are to click it. This is because it gives them a full context of what to expect when they open the article.

Limit the positive.

Is it any surprise that people click on negative headlines way more than positive ones? We know we’re all asking for more positivity in the news, but the truth is, people are hungry for negative. So limiting the use of positive words could help drive more people to your content.

Unfortunately, there is a balance here. Too much negativity can start to represent you as a brand, which isn’t a good thing. So be aware of your negative words and use them creatively. You can have alarming, context words with a positive spin, like this headline:

After 10 Years Studying Sleep, the U.S. Military Just Revealed Something Eye-Opening About Caffeine”

Try adding a brand or celebrity in the title.

There’s a reason celebrity endorsements are still a thing. They work. Your headline is no exception. Maybe Cardi B. has some similarities with your product or services? Maybe Miley Cyrus’s new outfit can be an inspiration for some content ideas. Either way, brand names, and celebrities help sell. This is no different when driving people to click on a headline.

There are a lot of ways you can get creative with adding celebrities into your content. It doesn’t have to be every headline, but pepper some in and you’re sure to increase your content’s views.

Get creative with your headlines and content. After all, your content is crucial in driving more people to your website and ultimately will help you grow your leads.


Optimize Your Email Marketing With These 3 Mailing Lists

How’s your email marketing strategy? Do you feel like there’s room for improvement? Are you sending out blast after blast with little return on the investment? Are people opening but not clicking?

The good news is that there are simple ways you can optimize your email marketing strategy. Content creation is essential for your overall marketing strategy, but not having the right avenues of dissemination could hurt you in the long run.

Many, if not all, marketing platforms offer segmenting capabilities in some form or the other. This is crucial in optimizing your email strategy. If you’re sending out all of the content to all of your customers, it’s likely they’re not all interested in everything.

Here are three simple lists you can start building today to get more people opening, clicking, and converting on your email campaigns.

List 1: General mailing list

This is likely what you already have and who you’re sending your blasts out to. If this is the only list you have, it could be problematic. Sometimes current customers don’t want to hear more about the things they’ve already bought. Sometimes leads just want to know how to try your product without jumping into a full on tutorial.

A general mailing list is essential for business updates and news. In sales, it’s not always the best list to send to for converting leads.

List 2: Current customers

Your current customers are your bread and butter. They are keeping you in business. They need to feel as special as they are to your business. Having a separate email exclusively for your customers could help build brand equity, retain them as lifetime customers, and improve referrals.

Some examples of content for customer-only emails could be referral discounts, customer satisfaction surveys, and overall gratitude emails to remind them how important they are to you.

List 3: Leads

Sometimes leads can feel like chasing a new romantic love. You don’t want to come on too strong, but you want them to know you’re interested in moving this relationship along. Having a list specifically for leads allows you to offer more aggressive deals to close them, without offering it to the full mailing list and missing out on potential revenue.

If you have a form on your website, have those leads automatically entered into their own unique mailing list. You can even add drip campaigns and workflows, which could be a “set it and forget,” nurture system. Need help coming up with more creative ways to convert your leads? We can help with that!

Overall, there are many ways you can start segmenting your email audience to have greater return on investments and conversion rates. These are just three examples, but your business needs may differ. We’d love to talk more about supporting you with your marketing needs.