The World of NFT

In today’s world where people have a wide range of interests and hobbies, NFTs (or Non Fungible Tokens) are growing more and more popular. NFTs allows digital items to be traded between users of the NFT community with ease without the need for a centralized third party or service provider. NFTs have been around since 2010 when an anonymous person/persons going by the pseudonym ‘Hex’ released a project called ‘Bit Gold’. This is thought of as being the precursor to what we now think of cryptocurrencies such as Bitcoin. The main difference in NFTs vs cryptocurrencies is that NFTs cannot be divided into smaller units when trading but instead can be traded in their entirety like traditional physical items. NFTs are bought and sold on the NFT market which is based on your interests or even travel history for a marketplace allowing NFT users to trade freely with ease.

There are different types of NFTs, the main three beings:

  • NFTs that allow for ownership of digital assets such as CryptoKitties or NIFTYLIFE’s take on this.
  • NFTs that store information about a user such as a passport/ID cards or photo albums where birthday invites can be sent out via a smart contract instead of a physical card. The data stored on the blockchain could also include personal data from companies such as Facebook to ensure you get targeted adverts shown to you.
  • NFTs provide access to digital media such as items in online games. NFTs could be used to purchase special weapons or armor for your character which would never exist outside of the NFT ecosystem meaning you can upgrade/customize your virtual persona without the need for game developers spending time creating new content. NIFTYLIFE is also taking this approachwith their NFT Marketplace, users can buy NFTs representing popular characters from games like Fortnite and PUBG through NIFTYLIFE’s marketplace before using their NFTs within gaming apps on mobile devices.

NFTs are also beneficial for business due to how it allows them to create marketing campaigns targeted towards specific audiences depending on what NFTs are purchased. This technology also makes it possible to run marketing NFT campaigns in real-time, making effective NFT marketing strategies more efficient. This can be seen in NIFTYLIFE’s NFT Marketplace where NIFTYLIFE users can buy NFTs representing popular characters from games like Fortnite and

Currently, several companies have adopted NFT technology including CryptoKitties where you can buy/sell virtual cats on the blockchain or even digital pictures for your profile picture or avatar which is unique to each user. Another company who has implemented NFTs is NIFTYLIFE, NFTs can be bought on NIFTYLIFE’s NFT Marketplace before being used within their gaming apps for character customisation or even to play games on mobile devices. NIFTYLIFE has had over 20 million NFT sales since the launch of their market place back in May 2018.

NFTs are also great for social media influencers who wish to monetize off of their followers/viewers as NFTs can represent any digital asset meaning influencers can allow fans to buy NFTs representing them which they can use within online games or other platforms. This could work similarly to the way modern-day celebrities gift their partners with ‘appy’ jewelry or branded items. NIFTYLIFE also works with a number of influencers who help NIFTYLIFE’s NFT Marketplace grow in size by discussing NIFTYLIFE on their social media platforms which helps NIFTYLIFE bring NFT technology to the masses meaning there are more NFTs available for users on NIFTYLIFE’s NFT Marketplace.

In summary, NFT technology is great due to how it saves both developers and companies/social media influencers time and money as they can spend less time creating new content or assets by using previously created items such as characters from popular video games instead of having to create them all over again.

PUBG which they can then use within their gaming apps with no need to pay royalties due to
the NFT being owned by them.


Best Places Around Savannah for Thanksgiving Dinner

While Southerners may take issue with Plymouth, Massachusetts as the site of the first Thanksgiving, they nevertheless take this holiday of gratitude with both seriousness and a sense of fun. Nowhere is this more evident than in Savannah, Georgia. This exciting city near the South Georgia coast offers all the expected vacation distractions, history, entertainment, recreation, and luxury accommodations. It is also the home to numerous dining establishments where Thanksgiving holiday revelers can enjoy traditional and updated meals with family and friends. Several of them make a point of pulling out all the stops for this uniquely American holiday.

John Ryan’s Bistro

All-you-can-eat buffet diners will relish the offerings at John Ryan’s Bistro, a purveyor of classic American cuisine. Located inside the DoubleTree Hotel, serves up a uniquely southern Thanksgiving menu, which includes roasted turkey, ham glazed in Coca-Cola (produced in Georgia), and cherries along with buttermilk fried chicken, cornbread giblet stuffing, black-eyed peas, pumpkin bisque, and sweet potato souffle. Quite a hefty feast!. Another popular buffet option is the Savannah Riverboat Cruises. Traveling up and down the Savannah River, passengers can feast on a traditional Thanksgiving buffet with southern characteristics. Cruises depart at 12:30 pm and 5:00 pm on Thanksgiving Day.

Savannah’s English Tavern

Believe it or not, one of the finest meals on this authentically American holiday can be consumed at Savannah’s English tavern, The Sixpence Pub. Turkey with all the trimmings, along with all of the Pub’s regular menu items, are available on this special day. The Olde Pink House, dating back to 1771, also serves up traditional Thanksgiving edibles when the great day arrives. The delicious three-course brunch can be enjoyed by the imposing yet homey fireplace. This establishment is beloved by tourists and residents alike. It is not alone, however, as a Thanksgiving dinner destination.


Known and celebrated for its various seafood dishes, Garibaldi is another favorite for traditional Thanksgiving feeding. Its annual Turkey Plate includes white and dark meat with dressing, as well as ham, mashed potatoes, sweet potatoes, cranberry sauce, and collard greens. A special fish entree, selected just for the occasion, will also be available for Thanksgiving dinners. Nevertheless, Garibaldi is by no means suspending its regular menu that is so coveted by Savannah denizens. Crispy flounder, lobster tails, grilled New York strip, and Chicken Milanese is still served to Thanksgiving patrons who prefer a favorite dish.

Mrs. Wilkes Dining Room

Those visiting Savannah may prefer the intimacy of a few close loved ones, eschewing the restaurant ambiance, no matter how elegant. They are in luck. Mrs. Wilkes Dining Room, long a bastion of family-style eating, has transformed itself into a high-quality takeout establishment. Its strength is southern home cooking and it will not disappoint on Thanksgiving. Begun as a boardinghouse in 1943, this eatery now presents its entire menu as a take-out option. Tripadvisor has dubbed the Turkey Day fare at Mrs. Wilkes as “Thanksgiving on Steroids.” Enjoy it in the comfort of home.


What Does the Metaverse Mean for Marketers of Small Business?

For people not in the “know” Facebook recently announced its name change to Meta. No, not the Facebook we all use to share pictures of our dogs and children, the social media platform will remain named Facebook, but the parent company that oversees Facebook, WhatsApp, Instagram, and others will now be known as Meta.

Why Meta? Well, Mark Zuckerberg delivered an hour-long video explaining his vision for Meta and the metaverse we’re all talking about these days. In fact, Zuckerberg announced a 10 billion dollar investment into the metaverse. And other companies are paving the way as well. Creating their own virtual realities. Some companies are even looking to sell NFTs, or non-fungible tokens bought and sold on blockchain technology that allows people to own digital items like images or videos.

So what exactly is the metaverse? And should marketers be prepared to pivot to more interactive and metaverse content? The short answer is yes. The long answer is that it depends on your needs, your clients, and of course your budget.

Stay updated on trends

Industry experts are saying that the metaverse will eventually become a necessity for marketers. If you’re a marketer of a small or medium-sized business and not able to invest in interactive realities, then stay up to date on trends. The trailblazers will blaze their trails. They are working in a novel environment, so it’s important to watch what unfolds and how it will impact marketing among industries and mediums moving forward.

Start Small and Plan Big

According to Wikipedia, the metaverse is the sum of all virtual worlds, augmented reality, and the Internet. It’s a collective virtual shared space created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the Internet.

It’s a bit overwhelming, to be honest. It feels like a science fiction movie or something that doesn’t feel attainable. But just 20 years ago, brands didn’t know that a website could help them propel their marketing. Things are moving at a rapid rate, so the metaverse will likely be essential for marketers in decades to come.

What are ways you can use the metaverse to enhance your brand or business? Think big, don’t be afraid to think outside the box. Technically, in the metaverse, there is no box. Big retailers have adopted Augmented Reality to help their customers envision their products in different spaces. Can you use AR or VR to promote your brand or product?

Don’t Box Yourself In

If you’re a business that has a demographic that skews older, don’t think that this technology isn’t for you. Even if your business only targets homeowners or people with investment accounts, you can still think critically about how new interactive technologies can help your brand. It took brands way too long to figure out the power of social media, but now nearly all of them are on it.

Even though new technology like this generally caters to younger audiences, others do catch up. Your small business can be transformed if you’re thinking more critically about the metaverse and understanding its power in the marketing world.