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The Importance of Social Media Marketing for Small Businesses

Social media is fast becoming the platform that has the capacity of expanding business opportunities. With the ability to engage a wider audience from across the world at the same time, the room for growth is immense. Social media marketing can be considered as one of the best methods available for the small businesses to grow along with time. Here is a list of prominent reasons, which would justify the importance of social media marketing for small businesses.

Incorporation of brand personality

Every brand has its personality and voice. A brand is expected to carry an identity and the tone of the personality is what the audience listens to. It’s important to pay attention on the personality of the brand and the voice through which it needs to convey its message to the audience. Attempting to project the voice of the brand through social media would acquaint the brand personality with a wider audience.

Identification of the smallest segments

With the massive influx of information in the internet oriented contemporary world, the presentation of the crucial messages without deviation has become increasingly difficult. As social media makes it much easier to filter the information and convey exactly the intended message-that would be consentient with the personality of the entity.

Implementation of an action plan

Progress in a social marketing is based on the meticulous planning and adaptation to the available conditions. A good listening plan as well as a channel and Search Engine Optimization plan (SEO) alongside with a content creation plan with necessary activities and metrics is a must, in order to make social marketing more effective. Social media related activities that range from curation to gifting as well as the creation and maintenance of good relationships, as well as blogging are of utmost importance. Moreover, it’s important to recognize your needs as well as strengths, so that you can stick to them and progress without a deviation.

Execution and measuring of results

The assessment whether the investment is paying dividends is important to clarify on the path that the social marketing strategy is laid. Everything from revenue growth to customer acquisition must be taken into consideration, and the future decisions must be made based on their outcomes.

Identification of the targeted communities

The values the communities hold are of an extreme worth, which is why recognizing and creating new values is an ideal way to make social marketing more effective. The ability to engage with the communities on their values as well as the newly implied values is a solid way of implementing a stable network.

Influencing the influencers

Every community have their influencers. There are people the communities look upon as role models, as well as factor such as peer pressure, credibility and even authority. If you could influence these factors with your social marketing output, the outcome for your endeavor in return will be fruitful.

Maximization on social media facets at once

With billions of people engaged in social media, it’s important to confront them on as many fronts as possible. With many social media sites being present, you could always utilize social media dashboard services to make sure that you post, and connect with audiences in everything ranging from Facebook to Instagram. In addition, such services will schedule your posts, which would in return make sure that your posts are consistent and are in a position to engage a bigger audience than you do at present.

Getting your Small Business to become a household name in today’s competitive market can be quite the challenge. Where do you start? How do you build your audience? And once you have a noticeable audience, how do you build a strong campaign not only to acquire new customers but also to retain them?

At Blue Edge Business Solutions, we have built a list of tools that will make your life easier and get your small business off the ground in record time.

Template Easy to Build Websites

Wix: Wix.com gives its subscribers the tools to build a website from templates. There are an abundance of templates available for many business categories. Wix allows you to create the perfect website precise to your ideas ranging from a wedding registry to a more complex e-commerce business. Users have the option to host the site for free and use a domain with a wix prefix or pay a few dollars monthly to connect your customized domain. There are many widgets available to customize your website and stand out from competitors. Wix carries a rating of 4.8 stars on websitebuilderexpert.com.

Squarespace: Much like Wix, Squarespace is a website that allows the members to build a free website using their online tools. Squarespace was founded in 2004 and carries a 4.4 star rating on websitebuilderexpert.com. Squarespace gives its members the ability to change templates at any time without losing the content, this is a feature that isn’t available with Wix; however, Squarespace carries only about 40 templates compared to Wix’s 500+. The Squarespace technical support team vows to respond to all emails within 1 hour, which is very impressive.

Monthly cost- both websites carry a pretty similar pricing structure.

Social Media Management Tools

Crowdfire: Crowdfire is a website and mobile app that allows you to connect your Twitter, Facebook, Pintrest, and Instagram accounts under one application allowing for convenience and ease of access. The app analyzes your accounts, allows you to enter information about your industry and then gets right to work, with this service you can setup an autoresponder on Twitter to welcome all of your new followers to your clan. Crowdfire gives you “prescriptions” each day which are recommendations on profiles you should follow, unfollow, like, and retweet. The service understands your objective and sets you up to expand your reach and following, we’ve found this to be most useful for Twitter as Instagram and Facebook severely restrict automated use.

Hootsuite: Hootsuite allows you to manage all of your social media from one place and follow streams for certain keywords of interest to your small business. It’s definitely a time saving app that allows you to post across several platforms without having to log on to each. Hootsuite also provides several tools for collaboration among your team. The app is free but the paid version which allows more features is available for a small monthly cost. Overall a good service that can get you some extra leads by monitoring your stream.

With Hootsuite you also receive free (but relevant) articles recommendations to post as “fillers” in between your posts.

Buffer: Like Hootsuite, Buffer offers social media management tools across different platforms which makes it easy to manage all of your accounts from one place. There is an option for a free version which allows for up to 10 schedule posts per month, more features are available with paid versions that range from $10/month for single users to $399/month for large enterprises.

Like Hootsuite, Buffer offers an auto schedule feature to post your content during the best times for social media release.

The “Pablo” version of Buffer offer an image creation service to enhance your posts.

Business Listings and Webmaster Tools

Google Search Console: You have your brand new website nice and ready, now what? Google offers a free webmaster service which allows you to submit sitemaps and “fetch as Google” to crawl your website faster and make it available for Google searches.

But one of the great things about Google Search console is the data it provides which gives users a clear breakdown of Keywords, Click through Rate, Impressions, and Position, this is information that can help you monitor your website’s success and opportunities.

Google Business: This is a MUST HAVE for any business, Google Places for Business is a place where customers can find your phone number, website, address, and leave reviews. It’s extremely important to engage your customers that leave reviews as Google will use the information listed in this directory as a factor for ranking of your website and Business page. Its super easy to setup and usually takes a few days while you wait for the verification process to be complete (usually done by mail or phone).

Bing Business: The process to verify your Business listing with Bing is almost identical to Google’s even though Bing is not the search engine of choice for many users, we still recommend registering your business through this platform.

Schema.org: Want rich cards, bread crumbs, or structured data for your site? Schema.org makes that easy. One great future of Schema is that you can list your social profiles on your Google business page by installing the right code on your site. Schema makes that easy.

Graphic Design

Ripl: Ripl is a mobile app to help you create “live” designs for your social media posts, the service is free; however it limits you to the amount of designs you can edit. Most of the pictures provide some type motion design to grab the attention of your consumers. Great concept app but we found it a little limited.

Canva: This is a great resource for those that want to create quick and easy designs for their social media posts. Canva automatically changes the size of the images to make them social media platform friendly. All versions (free and paid) provide access to over 30,000 High Definition images with a commercial license, the images can be edited to include your logo, caption, and make additional edits to best fit your needs. Keep in mind the free version only allows 2 downloads per month, while the paid plan of $9.99/month allows unlimited downloads!

Design Pickle: Design pickle offer unlimited web design services with unlimited edits for only $370/month, the service begins with a 14 day free trial to give you taste of their work. They call themselves your personal web designer and currently have a 9.1/10 NPS rating. There is a portfolio available on their website to give you an idea of their work. If you have a need for lots of designing, we definitely recommend checking out their services as $370/month for unlimited web design work is very hard to beat nowadays.

Customer Relationship Management

Zoho: This is a great CRM tool that offers a lot more than just lead management and follow up, Zoho can help you build surveys for your customers, customized campaigns, projects, and store documents, this is a relatives inexpensive CRM tools that increase your team’s productivity and really kick your small business in high gear.

Sales Force: This CRM tool offers a ton of services but at a cost. Sales Force has been the industry standard for many years and a staple of many large organizations. Most of their services are cloud based and easily accessible by all of your team members regardless where they are. If you’re considering investing in a strong CRM tool, Sales Force is the one for you.

Miscellaneous

Fiverr: This is an open market for anything in the realm of digital services, the prices start at only $5 per gig but from experience it can be a hit or miss, with Fiverr you can buy “gigs” which range from writing, web design, and SEO to Green screen video production. Unfortunately, if you aren’t happy with the work you receive, getting a refund isn’t simple. With Fiverr you pay for your services upfront but your investment will be in the $5 range for most services.

Freedcamp.com is a website that offers free collaboration amongst your team. This is a site where you can begin threads for discussion, upload files and share ideas. Freedcamp allows you to designate tasks, monitor output, and stay involved with the status of incomplete projects. This site resembles basecamp in many ways, but as the name states, it does not cost you a penny. If you or any of your team members work remotely, this is a great service.

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