3 Ways Digital Marketing Can Help Your Business Rebound

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The impact of the coronavirus is undeniable for businesses, both large and small. Now that state and local economies are starting to slowly open up and become accustomed to a new normal, many business owners may be wondering how to adapt and pivot their businesses to see success in the wake of widespread lockdowns. 

The answer is in creating a digital, online presence for your business. If this pandemic has taught us anything, it’s that an online presence is invaluable for ANY business because it can help you keep sales going and keep the engine of your business running, even when the rest of the economy is brought to a standstill. 

Digital marketing has the potential to help your business increase profits, find leads, and rebound in a few ways: 

Boost site traffic with improved search engine optimization (SEO). 

Your website has never been more important — whether you’re a brick and mortar building offering a product or service, or you’re strictly online, you need a place to send people so they can learn about you and buy from you and follow social distancing protocols. Your website is that ideal online storefront for your business. 

But if you have a great site and no one finds it, then you’re not really making any progress. Prioritize SEO with incorporating important keywords into the site copy, creating a backlink strategy, and ensuring copy and content on your site’s pages is SEO-friendly. 

Be seen with Google Ads and Facebook Ads. 

Leverage the fact that millions of people are at home on the internet more than ever. Google Ads and Facebook Ads can help you get your name and offering in front of people who are looking for the solutions you provide. Facebook Ads are particularly helpful as you can retarget those in your audience who may have visited your website or page in the past. These tools help you leverage metrics to your greatest benefit and can provide a high return on investment when it comes to lead generation. 

Improve the visual first impression of your branding, website, and logo. 

For our new normal, maybe your brand needs a refresh. Creating a consistent brand voice and image, and then implementing that in your logo, website, and social media channels will help build your recognition and credibility across marketing channels. 

Brand colors, fonts, textures, and a high-quality logo can go a long way to not only helping you build a business but also a brand that your audience comes to know, trust, and love. And implementing these brand identifiers on your website will effectively help build your following and impress your site visitors right away. 

Prioritize Your Digital Presence

Digital marketing is the key to unlocking the potential of your business as we embark on a world where the coronavirus is a reality. Having a strong online presence is more important than ever! 
Ready to uplevel your online presence? Give Blue Edge Business Solutions a call at (912) 244-4418!


Facebook Ads for Direct Sales

It’s no secret that Facebook has massive potential as a business tool. The platform has an average of 2 billion monthly users who spend at least half an hour scrolling or otherwise using the network every single day. 

There is a plethora of tools that make direct sales via Facebook even more powerful and productive. It’s no wonder that one in four sellers are already using the platform to sell their products. 

Facebook Metric Tools

One thing that makes Facebook so powerful and potent for businesses is the metric tools available for use with ads. Using the Ads Manager, Facebook will tell you how many people are looking at your ads, if they’re engaging, and specifically what they’re engaging with. You’re also able to tell who is taking the next step and purchasing products or at least visiting your website. It matters how many people engage with your posts and how well, as this helps determine how well your ads perform in News Feeds. 

Creating Quality Content 

Creating quality content when you’re using Facebook for direct sales is crucial. Resist overly salesy language — instead, focus on how your product will benefit the user’s life. How will this item positively impact and improve their lives? This is what people care about, and this is what makes them engage with a post with a follow, a like, a share, or a website click. 

Direct Sales and Facebook 

Facebook also makes it easy for businesses to set up their accounts for direct sales. You’ll see results with an optimized page and by producing content that generates high-quality engagement. Facebook business pages have a “Shop” option where you can add products and descriptions, as well as a button that directs the user to check out and purchase at your website. This also allows users to save, share, and send your products to others across the platform. Not only does Facebook allow you to make your product easily accessible to those interested in buying, but it’s also easy for your audience to save and share to purchase at a later date! 

Work with Social Media Marketing Experts at BE 

Facebook for direct sales and Facebook ads in general have the potential to dramatically up-level your business and help you hit sales goals… if you know how to wield these tools successfully. There’s certainly a learning curve and few have the time or skills necessary to employ them to their full potential while also keeping up with other business obligations. 

The experts at Blue Edge Business Solutions can help you set up, optimize, and fully-brand your social media accounts, and create a marketing strategy customized for your business. We also create content calendars to reach your audience and boost the engagement necessary for success in social media marketing. 

Book a Free Consultation 

It’s time to start seeing results from the hours you spend on social media. Reach out to Blue Edge Business Solutions to set up your free consultation! We’ll discuss your goals and give you greater insight into what we could do for your business. 


Instagram Ads for Small Business

Have you ever scrolled through Instagram and come across an intriguing post, only to realize later that it was actually a sponsored ad? This is just one of the great things about Instagram — small businesses can advertise on the platform seamlessly.  

Instagram is quickly becoming one of the most popular social media platforms, and businesses would be wise to take full advantage of the advertising opportunities it offers. 

What makes Instagram unique? 

First of all, what makes Instagram unique when it comes to advertising for small businesses? On the one hand, it is primarily image based. Even businesses that don’t have visually stunning products can curate a beautiful Instagram feed with pretty photos and engaging captions. And this is all the more beneficial for businesses that do have products to showcase — the photo and video capabilities on the platform make it easy to show off your products in their very best light. 

In addition, you can create ads that show up in Stories or in Instagram feeds right alongside the content of other users. This makes advertising on the platform feel less in-your-face, and more organic. Not to mention that the platform had over 700 million monthly users in 2017! 

Why Use Instagram for Small Business Advertising 

Instagram easily has double the monthly users as Twitter, making it the up-and-coming platform where your target audience is hanging out. But there are plenty of other reasons to use Instagram. We already mentioned one — the ease with which you can show off your products, services, or company culture with photo and video. Instagram also has a plethora of editing tools to enhance your images, if you don’t edit them before uploading them to the app. 

But the platform is rapidly growing among small businesses — more and more companies are using it. In fact, the number of businesses using the platform has doubled since 2016. 

Users can benefit from Facebook’s specific audience targeting tools, as Facebook acquired Instagram in 2013. Similar to Facebook Ads, you can target your audience based on demographics like location, job, interests, behaviors, age, language, etc. This makes it incredibly easy to craft your target audience, helping you get your ad in front of people who care about it the most. 

Location of Instagram Ads on the Platform

In addition, you also have the freedom to determine where your ads show up — on IGTV, on the Instagram feed as single-photo ads, video, or carousel ads, or in Stories. With Instagram, you have the freedom to decide where you want your ads placed, and this can dramatically help when it comes to reaching the audience you want to reach. 

Another plus? Instagram ads are cost effective. Like Facebook, you can set a precise budget and schedule, giving you flexibility in determining how much money you want to invest. Cost per click tends to be cheaper than Facebook, ranging from $0.80 to $1.30 CPC. 

Blue Edge Business Solutions Can Help! 

If you’re looking to up your Instagram ads game for your small business, don’t waste time throwing ad spend down the drain as you struggle to find your target audience and create ads you hope will be high converting. We’re experts when it comes to social media marketing and can help you craft a campaign that will deliver serious results. Give us a call or visit our site to schedule a free consultation!