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Your website should serve as your digital, online storefront. It should paint your organization in the absolute best light, and it should serve to intrigue and entice potential clients to the degree that they reach out to you for more information and become leads, and ideally, clients. If your website is shirking its duties in any way, you’re likely losing out on valuable lead generation and potential clients. 

If your website has an issue with any of the below, it’s likely costing you valuable leads and doing no favors for your business: 

• Your site traffic is low. If no one can find your website, no one can learn about your business and the good or service you provide. 

• You don’t make SEO a priority (or you don’t even know what SEO stands for). SEO stands for search engine optimization and it’s what helps your website pages rank at the top of search engine results. When a potential client does a Google search for your product or service, you want your business to be one of the very first results they see. 

• Your pages have too much text. If your pages are too wordy and full of big blocks of text, your site visitors are going to lose interest fast. Too much text means you haven’t nailed down your message to a concise, engaging one that captures attention right away.

• Visitors are getting lost. Site visitors are going to take their business elsewhere if your website is confusing and makes it impossible to find answers to common questions about what you offer. 

• Visitors are getting bored. Your site should communicate the passion you have for serving your clients. If it doesn’t, site visitors will pick up on that and look elsewhere for something more engaging.

Blue Edge Business Solutions Can Help! 

If your site meets any of the above, it’s costing you valuable leads that could have turned into clients. Blue Edge Business Solutions offers comprehensive web design and development. Let us help you transform your website from boring to beautiful, from confusing to functional. We can build a functional, easy-to-navigate website that will rank high on search engines to optimize your website’s lead generation. 

Reach out to us and let’s discuss how we can help improve your website! 

3 Reasons to Hire a Professional to Build Your Website

So you’ve decided your business needs a fresh, innovative website. But you’ve no idea where to start. You may be tempted to do it yourself and go through a WordPress crash course so you don’t have to hire someone to develop a website for you. But that may not be the best investment of your time and money.

Hiring a professional to build your website is consistently one of the best decisions you can make for your business, and one that will repay you when the clients start rolling in because they found you online. Here are a few reasons why:

TIME

Do you really have time to teach yourself how to use WordPress, Yoast, Google Analytics, etc.? Do you even know what an SSL certificate is? It’s okay if you don’t — not many folks do and that’s all the more reason to hire a professional to take care of the small details of web development for you.

If you’re really passionate about learning WordPress, then building a site yourself might be a good route to take — but that is time you could be spending doing the work of your business. You could be working with clients or perfecting the product or service you offer instead of watching WordPress demos and trying to figure out how to install and run a plugin. Hiring someone skilled in web development is the best investment of your time.

MONEY

If you want to make the best, most efficient use of your money, hire a pro. There are many decisions when it comes to building a website that the novice simply isn’t equipped to make without guidance or at least a great deal of self-study. Hiring a pro to develop a website does cost money, but it will be worth it in the long run when that website starts generating leads and bringing in quality clients. It’s truly an investment that will provide a high return when done right.

EXPERTISE

Most people aren’t experts at web design. So spend your time being an expert in your field or industry and in helping provide your clients with excellent service instead of worrying about the finer points of WordPress, Google Analytics, plugins, Hootsuite, etc.

Hiring a pro to build your website will not only help you make the best use of your own time, money, and expertise, but it will also give you peace of mind and a beautifully designed, functional website to serve as your digital storefront.

Contact Blue Edge Business Solutions to discuss how we can help you develop a stunning website for your business!

The importance of Branding for Small Businesses

Branding plays a major role behind businesses in today’s world. The same fact is applicable for the small businesses as well. If you are the owner of a small business, you need to pay special attention towards branding.

As the owner of a small business, you have a clear understanding about the competition that you have to face in the industry. Therefore, you must be looking for a convenient method to overcome competition. Branding can provide an excellent assistance to you in such a situation. In order to grab the attention of customers and to survive in the competitive industry, you need to approach the market with a unique identity. Branding can help you to build that unique identity.

In order to figure out the effectiveness of branding for small businesses, you can take a moment and have a look at how some of the most successful small businesses use branding. When you come across the brand, a clear picture about the company and what is being offered by it would be created in your mind. You will have to take your brand to such a level. Then you will find it as an easy task to position yourself in the industry. When you come across a new product or service, you will be able to promote it easily among potential customers. In other words, the customers have a clear understanding about your business values.

Your small business will be able to experience a variety of benefits through proper branding. As mentioned earlier, the ability to stand out in the crowd can be considered as the most prominent benefit out of everything. This will provide an excellent assistance for you to promote your products or services among customers.

Proper branding can assist you to develop a unique business model around your products. This is one of the most convenient methods available for you to get more sales at the end of the day. In other words, it would be a good idea to building the business around your products instead of building the products around your business. This will assist you to go for sales within a short period of time as well.

Customers in today’s world prefer to purchase products or services from professional and reputed businesses. That’s mainly because the customers are not willing to come across any kind of fraud. Branding can be considered as one of the most convenient methods available for you to transform your business into a professional one. In other words, this can help you leave a better impression on the minds of potential customers. This can contribute towards your overall sales volume at the end of the day.

As you can see, branding can contribute towards the success and development of your small business. Therefore, it is extremely important for you to focus on the best branding methodologies, which can benefit your business. Getting a unique brand can therefore be considered as an excellent investment for your business.