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Improve Your Web Copy with These 5 Tips

Web copy, or the text on your website, has the potential to make a good first impression or send your website visitors scrolling and looking for the “back” button. If your web copy is boring or intimidating, you can count on your site visitors not reading it. 

Technique and Empathy

Writing solid web copy takes a bit of technique and putting yourself in your reader’s shoes. Empathize with your reader, and really try to view your site from their perspective. As you’re looking at your audience’s wants and needs, look at your own web copy and consider whether it could be improved with these 5 tips: 

  • Spruce up your “About” page. Your “About” page shouldn’t be a life story — but it also shouldn’t be a few simple sentences from your LinkedIn bio! Your “About” page should tell your audience who you are, what drives you to do the work that you do, and how that passion helps you provide the best service in your industry. Write with concision and passion on this page: it is your opportunity to really connect with your visitor on a personal level and show them why you, specifically, are worth their time and attention. 
  • Break up big blocks of text. The attention spans of readers online are getting shorter and shorter. So when your reader is faced with a big block of text, they just keep scrolling. Break up big blocks of text with bullet points, headers, and images to keep the page visually appealing and avoid losing your readers focus with wordiness. 
  • Make sure your contact information is easily accessible. Your visitors won’t contact you if they have to spend five minutes trying to find your contact information. Place links to your contact page generously throughout your web copy, and make sure your “Contact” page is clearly marked and easily accessible.
  • Write with your audience in mind. You know who you are as a business, but you need to use your web copy to convey to your audience that you have the solution(s) to their problem(s). What is your audience looking for? What are their pain points? Their main objections? Focus on showing clearly, with your web copy, what you offer and why that is of benefit to your audience. 
  • Use SEO wisely. Keywords are important but writing with keywords as your focus is both obvious and distracting. It’s a good method to include pertinent keywords throughout the text and in your headers, but not to an excessive degree. In other words, don’t force keywords to fit in places where they simply don’t sound natural. 

Blue Edge Business Solutions Offers Web Design & Development

We at Blue Edge understand that a great website is the key to conveying your message in a way that resonates with your audience. We help clients in a variety of industries with comprehensive web design and development services. Whether you need to clean up your website as it is, make it more functional, or freshen up your web copy, we can help! 

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SEO & Why Your Business Can’t Afford to Ignore It

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Like any good business owner, you want potential new clients to find you. You want to generate leads and get your target market interested in what you offer so they’ll take action by reaching out to patronize your business.

But how can you do that if, when a potential client searches for your industry, product, or service on a search engine, but your website is nowhere to be found in the search results? This is where SEO — search engine optimization — comes in. As a business owner, you have much to gain by prioritizing SEO, and quite a bit to lose if you ignore it.

 

What is SEO?

 

First of all, what is SEO? Search engine optimization essentially refers to the processes and strategies used to make your site more easily visible on search engine results, helping you to rank higher on results pages. Good, thorough SEO of your website will help you show up quickly, ranking higher on the page when someone searches for a keyword pertaining to your product, service, or industry.

This requires attention to content, SEO-specific aspects of web design, and how you frame and organize your content, which we’ll get into below.

 

Why You Can’t Afford to Ignore It

As a business owner, SEO isn’t something you should just let your competitors worry about. It’s not something that is optional for business owners in 2019! Instead, it’s a must-have for you to have fresh, new site traffic. SEO keeps your audience engaged and leads coming in.

SEO has the potential to drive new traffic and new customers to your site, connecting people with your business who are looking for exactly what you offer. In other words, it has the potential to help you find new, loyal customers online.

 

Easy SEO Tactics to Employ Right Now

 

Whether or not you’re an SEO or web design expert, there are a few SEO techniques you can employ on your website right now.

  • Use headers with important keywords. Consider a few keywords that someone may use in a search while looking for your business. Incorporate these into prominent places on your website, including H1, H2, and H3 headers.
  • Pay close attention to title tags and meta tags. These tell both the search engine and the human visitor what your website is about, helping both to determine if your page is a good fit for what they’re looking for.
  • Create regular, original content. Regular blog content within your website helps search engines have more material to scan and match with searches — it gives them more to work with when prioritizing search engine results. In addition, original content will provide your audience with value once they reach your site.

How We Can Help

If your business could benefit from a strong SEO strategy but the whole process sounds a bit overwhelming to you, Blue Edge Business Solutions can help! We can take a look at how your site is currently ranking, make suggestions, craft a strategy, and implement that strategy for you. For the business owner, SEO isn’t optional — it’s a must have for a successful online presence!

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3 Important Traits of Engaging Content

Content

Digital marketing trends may have changed and evolved over the years, but one thing remains the same: content is king. However, the emphasis on quantity and publishing frequency – which was previously mistaken as an appropriate marketing strategy – only caused a saturation of content on the Internet. As expected, all this unfocused content production backfired as views started to dwindle and audiences found it to tedious to consume it all.

On the other hand, there’s a lot of high-quality content out there that’s gotten hardly any views – which begs the question: What does it take for content to invite audience engagement?

Audience-targeted

Churning out article after article – no matter how good they are – can end up being ignored and overlooked because they just don’t resonate with your intended readers. On the other hand, being able to produce relatable content that zeroes in on your audience is guaranteed to garner clear responses.

Engaging content is one that answers two questions: Who is your audience and what makes them tick. Empathy is an effective tool in determining the needs of your audience in order to come up with meaningful and valuable content.

Unique and Original

The free flow of ideas in any creative space makes it almost impossible to find concepts that are 100% original. However, it IS totally possible to create content that is based on YOUR unique personal experiences. Doing so will help your content – and business – stand out from the multitude of competitors using similar concepts for their marketing strategies.

As simple as it sounds, producing unique content every single time can prove to be challenging. Aside from your own individual experiences, it’s also a good idea to observe the ever-changing trends in your industry and apply them to the needs of your target audience. This way, you will always have a full repository of fresh ideas for your content marketing project.

Visually Appealing

It’s no secret that videos and images do relatively better than pure text in terms of content marketing. This fact doesn’t diminish the impact of articles and blog posts but rather emphasizes the value of incorporating visuals in order to grab your audience’s attention.

There are so many types of visual details that can be added to your main content but using too much might end up looking cluttered and unfocused. Choose elements that complement your text and make the most sense for your overall message. In some cases, pure video or image content is more appropriate than text, and that’s okay – the key is knowing how your audience best consumes content and using that information in creating your strategy.

Get Expert Content Marketing Advice from Blue Edge Business Solutions

Needless to say, producing high-quality, engaging content is a complex process that requires careful thought and seamless execution. Having an experienced team of digital marketers by your side can help you build your strategy from top to bottom with minimal speed bumps ad roadblocks. We at Blue Edge Business Solutions are ready to work with you in creating unique, appealing, and relatable content that will invite maximum engagement from your core demographic. Contact us today and get more clicks on your content!