According to marketing guru Neil Patel, there are 2.2 billion active daily users on Facebook. If you’re looking for an audience, social media is undeniably the best place to find it. But many business owners often feel like Facebook Ads are nothing but a money drain as they pour ad spend into ads month after month with little to show for it.
Facebook Ads can and do work for small businesses, and we at Blue Edge can illustrate just how that can happen.
An Art & A Science
Over 50% of small business owners that use Facebook ads feel like they aren’t getting a positive return on investment from Facebook Ads. If you’re struggling to see the light at the end of the tunnel, you aren’t alone! Many business owners struggle with Facebook Ads because these ads are a bit of an art… and a science.
Facebook Ads work for small businesses when you’ve perfected the art and science of running Facebook Ads — both in terms of targeting and content — or hire a pro to do it for you.
Why Facebook Ads Work
Facebook Ads work, in part, because of the wildly specific targeting options available to users. You likely know exactly who you’re trying to market your good or service to, and Facebook Ads will help you narrow this down with as much precision as possible. Success with Facebook Ads is in part just a matter of targeting the right people. Do this right and your phone will start ringing off the hook; but if you miss the mark, you’ll be throwing ad spend into a bottomless pit and have nothing to show for it.
Facebook allows you to target based on age, language, location, and interests. You can also target Facebook users who have been active on your website, and those with specific email addresses. One great thing about Facebook ads is that you have the option of marketing to only those who are interested in what you offer.
Get Accurate Reports
Another great Facebook Ads tool is the reporting features offered by the platform. Facebook does an excellent job of reporting how your ads are working so you can tweak what works and throw out what doesn’t. You can determine the reach, cost per click, and click through rate, giving you all the data you need to see the level of engagement your ads are getting.
Creating Quality Facebook Ads
Creating high-quality, attention-grabbing Facebook ads is also an art and a science. Here are a few helpful tips for the next time you’re designing an ad in the Ads Manager…
- A good rule of thumb is to keep each ad simple and straightforward.
- Include images, a video, or graphic using simple but eye-catching colors and fonts.
- Avoid using too much font in images/graphics.
- Include a clear call to action, telling the reader exactly what you want them to do.
- Address objections using bullet points to keep the caption visually appealing and easy to read.
Blue Edge Can Help!
Blue Edge Business Solutions has perfected the art and science of making Facebook Ads generate leads and boost profits for small business. Let us help make the most of your ad spend and start seeing results!