TV ads
Built for local
A Savannah business can target only the zip codes it serves. Your budget stays inside your service area instead of reaching viewers who can never become customers.
Confused about streaming TV ads?
You need a 30 second video, a target area and a budget. We plan the targeting, produce the spot, using Paramount’s free AI ad builder for a fast start or a custom video when you need more polish, and manage the campaign every week.
Experience
Our team brings 50+ years of combined marketing experience and runs Meta, Google and ChatGPT campaigns from our office in Savannah. We connect your TV campaign to those channels, so the people who see your ad can find you when they search.
Benefits of streaming TV ads
Streaming TV gives local businesses the credibility of television with the targeting of digital ads.
- Your brand appears on the same screens and networks as national advertisers, which builds trust fast.
- Targeting by zip code, DMA or state keeps every impression inside your service area.
- Your ad plays full screen on the living room TV, where it has the viewer’s full attention.
- Reports show the top shows and zip codes where your ad ran, so budget moves to what works.
- You choose the budget for each campaign, starting at $500, instead of committing to a traditional TV buy.
Faq's
Where do streaming TV ads run?
On Paramount’s streaming inventory, including Paramount+, CBS, Pluto TV, MTV, CBS Sports, Showtime, Comedy Central, BET and VH1, mostly on connected TVs in the living room.
How much do streaming TV ads cost?
Each campaign starts at $500 of ad spend, paid directly to Paramount. CPMs start around $7 for national reach and are higher for tight local targeting. Our management plans start at $499 a month with no contract.
Can’t I just DIY?
You can. Paramount Ads Manager is self serve. What we add is targeting, creative, tracking and weekly optimization, so your budget reaches the right homes and you can see what it produced.
