Small businesses are the backbone of the American economy, accounting for more than 60% of jobs given in the private sector. Nevertheless, they face stiff competition every day, so small business owners are constantly trying to look for ways to stay ahead of the curve.
Marketing efforts can be quite costly and could prevent business owners from focusing time, energy, and money on core business matters like inventory and payroll. Fortunately, the emergence of digital marketing has leveled the playing field for small businesses by giving them access to avenues that only bigger companies have been able to exploit in the past.
How Does Digital Marketing Help?
The main benefit of digital marketing to any small business is the ability to reach a wider audience at a fraction of the cost of conventional marketing methods. The following are some of the most commonly used strategies used by small businesses to reach more consumers.
A website serves as the virtual storefront of a business. No longer do existing and potential customers have to visit a physical location or even call a number just to be able to make inquiries and purchases. The combination of high-quality graphic design and complete functionality in a website can put your small business at par with big-time competition.
Strong and attractive visuals draw the audience in and encourages engagement. With the millions of websites and social media ads that compete for the viewers’ attention at any given time, a well-executed graphic design concept can be the key to snagging a new customer or two. Having a logo also gives small businesses a more professional image and helps customers remember your brand.
Google remains the most popular search engine in the world, with nearly 4 million searches entered per minute. Bigger companies tend to take the top spots on the results page because SEO programs require time and quite the budget. Google Ads allows small businesses to occupy the same spots within a shorter period and with less money through careful audience targeting and strict ad spend implementation.
As the reigning king of social media platforms, Facebook has become another game-changer for small businesses in terms of marketing. It provides access to a highly interactive audience that can very well be converted into customers. Like Google Ads, it comes with cost-effective targeting capabilities that increase the likelihood of your content being shared with more people.
What Digital Marketing Method Suits Your Business?
To get optimal reach, a combination of all of these strategies must be employed. However, the advantage of digital marketing is that small businesses can choose one or two and still get more than enough exposure to remain competitive. As the business owner, you must factor in your budget, short- and long-term goals, as well as the nature of your business to determine the best strategies to start off with.