What’s the difference between a brand and a logo?

A logo represents your company (it works alongside your name and often has a tagline). A brand is different. It’s like your company’s toolkit that keeps all of your marketing aligned. A good brand gets you noticed and is instantly recognizable. A logo is an element of your brand.

Why do I need a brand?

You need a brand so your customers instantly recognize your business, without one, you risk disconnect and you might be sending conflicting messages.

How often should I re-brand?

Big companies usually update their branding every 10 years so they are always “current”. Trends change and so do brands so it’s a good idea to revamp your brand every now and then to stay in-line with what your customers want and what the competition is doing.

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