Google Ads – are they only adverts?

Actually no, a Google Ads campaign gives you lots of authority. It can be used for advertising your location, a banner, re-marketing to different people who have already visited your website. It’s also used on Gmail ads and YouTube – there’s so much possibility.

What’s the difference between Google Ads and SEO?

Bottom line, SEO takes longer, so if you want quick results, we’d recommend a Google Ads campaign. SEO covers your whole website (and more), it gets you to page one for targeted aspects of your business and like Google Ads, it can be local, national, or even global. With SEO, you have to make the investment before you see the results. With Google Ads, you’re charged by Google for each click.

Can’t I just DIY?

Yes – in fact, we’d love you to have tried that! Google Ads can be done by you but we really know how to do Ads at a very high level. It’s about so much more than a bunch of words in an ad. Plus, it’s always changing and if you measure the wrong metrics, the chances are you won’t understand what’s really going on. You need analytics set up correctly and you need some other great platforms integrated to extract the right data. If you don’t set up your Ads’ account properly, you simply won’t reap the rewards. A poor campaign could mean that no one clicks, no one gets to your product or service, or you are attracting the wrong audience. Google Ads is also about using the right tools to execute an affective campaign. That’s Blue Edge. We always think that you should concentrate on what you do best, developing your business and doing the day-to-day, let us do the marketing side because that’s where we excel.

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