All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image. … Brand identity should be a consistent message received by its audience.
We begin each Social Media Marketing project with a complimentary Split Test for our clients. Conducting a split test will help us identify the best opportunities for our clients and “which” followers will respond to “what” type of ad. The days of a shotgun approach to digital marketing are well over, nowadays consumers want to see ads that are customized specifically for them. At Blue Edge Business Solutions we specialize in ad customization for targeted audiences.
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