The Benefits of Hiring a Social Media Marketer

If you’re a small business owner in Savannah, GA, then you know how important it is to have a strong online presence. These days, potential customers are more likely to find you through a Google search or social media than they are through word-of-mouth. That’s why it’s so important to make sure your website is optimized for search engines and that your social media accounts are active and engaging. But if you’re like most small business owners, you simply don’t have the time or energy to focus on your online presence. That’s where a social media marketer comes in. By hiring someone to manage your social media accounts and create content for your website, you can free up your time to focus on running your business.

The Benefits of Hiring a Social Media Marketer

There are many benefits to hiring a social media marketer, but here are just a few:

  1. A social media marketer can help you create a strong online presence.

  2. A social media marketer can help you save time by managing your social media accounts for you.

  3. A social media marketer can help you reach more potential customers through targeted ads and posts.

  4. A social media marketer can help increase website traffic by creating SEO-friendly content.

  5. A social media marketer can help improve your conversion rate by creating engaging content that encourages customers to take action.

  6. A social media marketer can help build brand awareness and loyalty by creating branded content that reflects your company’s values and mission.

  7. A social media marketer can help monitor online conversations and take proactive steps to address negative reviews or feedback.

  8. A social media marketer can help create customized reports that track your progress and ROI over time.

Hiring a social media marketer is an investment that will pay off in the form of increased website traffic, higher conversion rates, improved brand awareness, and more loyal customers. If you’re ready to take your Savannah, GA business to the next level, then contact us today to learn more about our services!


Web Optimization

A recap of the Digicon workshop
Part 1 of a 4-part series

Web optimization, or search engine optimization (SEO), is the process of increasing your website’s visibility to increase traffic and conversions, and it is the single most important thing you can do for your online presence. Google, the most popular search engine, will rank your website based on backlinks, page load times, keyword placement, and organic and paid search. Blue Edge Business Solutions owner Federico Cali recently taught part 1 of a 4-part series on the best practices of search engine optimization at the University of Georgia, and we will break down the key components of that workshop.

Build Quality and Relevant Backlinks

Link building is the process of getting other websites to link to yours and it is practiced by both large and small businesses. These links are important because they inform search engines that your website is valuable. Google considers links to be votes, and acquiring new links tells Google that your website is popular. However, for your backlinks to be useful, they must come from sites that are related to what you do. More votes for your site indicate increased credibility and, most likely, a higher ranking in relevant searches.

Web Page Loading Speed

Your website must provide a positive user experience. You could have the best content and the most beautiful images or videos, but if it takes too long to load, your bounce rate will increase and the content will not be read, affecting conversions and return visitors. Google recommends that your website load in three seconds or less. This can be achieved by compressing the uploaded media without sacrificing quality and by deferring all processes until after the website loads.

Paid Search Advertising and Analytics

Paid search advertising is an effective marketing strategy for businesses of all sizes, and it can provide an immediate return on investment. Paid advertisements increase search engine traffic to your site while also ensuring that this traffic is relevant. Using an analytical tool, you can streamline your ad campaign and perform A/B testing on different keywords to find the most effective campaign. A well-crafted ad campaign will place your ad at the top of or near the top of all other research results

Our Favorite Web Optimization Tools

Throughout the years, we have tested many available tools for SEO and are happy to share our favorites:

  • GTmetrix
    • GTmetrix will break down all processes happening in your website as it loads and advise steps needed to increase quicker load times.
  • SEMRush
    • SEMRush is great for finding keywords, search volume of keywords, and the difficulty of ranking for those keywords.
  • Google Ads & Google Analytics
    • Google Ads is a powerful advertising platform that will help your business be seen by customers when they are searching on Google for the things you offer.
    • Google Analytics will help you track and report on your website traffic as well as provide in-depth insights into your campaign efforts.

Our creative team at Blue Edge Business Solutions helps clients around the world with their SEO needs. We strive in providing excellence in everything we do, whether a small or big project, the Blue Edge Business team will be available for any questions you may have. Call us today for a consultation!


Learning About The Art Of Graphic Design

If you’re interested in a creative and challenging career that allows you to use your imagination and come up with original ideas, then graphic design may be the perfect choice for you. Graphic designers work in a world of art and creativity, using their skills to create visually appealing and effective designs.

A career in graphic design requires a lot of creativity and imagination, as well as good technical skills and a strong understanding of composition, color theory, typography, and layout. Graphic designers must be able to take a client’s brief and turn it into an eye-catching and effective design that meets the client’s needs.

Graphic designers often work on a range of different projects, from creating logos and branding for businesses to designing website layouts, posters, flyers, and brochures. They may also be involved in creating digital illustrations or animation.

If you want to become a Graphic Designer, it’s important to have a strong portfolio that showcases your best work. You should also be familiar with the latest design software and technologies. A good way to learn more about the art of graphic design is to take some Graphic Design courses or sign up for a Graphic Design workshop. Whatever your level of experience, if you’re interested in a career in Graphic Design, there are plenty of opportunities out there for you. So why not explore what this creative and fascinating field has to offer

The graphic design industry is constantly evolving, so designers need to stay up-to-date with the latest software and technologies. Graphic designers who are familiar with the latest design software and technologies will be in high demand, as more and more businesses are looking for designers who can create dynamic and innovative designs. If you’re interested in learning more about the latest design software and technologies, there are several online courses available that can help you expand your knowledge and skills. There are also a number of Graphic Design associations and societies that offer events, workshops, and other resources that can help you develop your career in Graphic Design.

Graphic design is about an art form that uses creativity and imagination to create beautiful and unique designs. Graphic designers use a variety of tools and techniques to bring their ideas to life and can create everything from logos and illustrations to websites and advertising campaigns.

Graphic design has been around for centuries, and the field has evolved a great deal over the years. Today, graphic designers have access to a wide range of software and tools, which allow them to create stunning visual effects. In addition, the internet has given graphic designers a global audience, so they can showcase their work to people all over the world.