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Digital Marketing

What can Digital Marketing Do for Your Small Business

Small businesses are the backbone of the American economy, accounting for more than 60% of jobs given in the private sector. Nevertheless, they face stiff competition every day, so small business owners are constantly trying to look for ways to stay ahead of the curve.

Marketing efforts can be quite costly and could prevent business owners from focusing time, energy, and money on core business matters like inventory and payroll. Fortunately, the emergence of digital marketing has leveled the playing field for small businesses by giving them access to avenues that only bigger companies have been able to exploit in the past.

How Does Digital Marketing Help?

The main benefit of digital marketing to any small business is the ability to reach a wider audience at a fraction of the cost of conventional marketing methods. The following are some of the most commonly used strategies used by small businesses to reach more consumers.

Website Development

A website serves as the virtual storefront of a business. No longer do existing and potential customers have to visit a physical location or even call a number just to be able to make inquiries and purchases. The combination of high-quality graphic design and complete functionality in a website can put your small business at par with big-time competition.

Graphic Design

Strong and attractive visuals draw the audience in and encourages engagement. With the millions of websites and social media ads that compete for the viewers’ attention at any given time, a well-executed graphic design concept can be the key to snagging a new customer or two. Having a logo also gives small businesses a more professional image and helps customers remember your brand.

Google Ads

Google remains the most popular search engine in the world, with nearly 4 million searches entered per minute. Bigger companies tend to take the top spots on the results page because SEO programs require time and quite the budget. Google Ads allows small businesses to occupy the same spots within a shorter period and with less money through careful audience targeting and strict ad spend implementation.

Facebook Ads

As the reigning king of social media platforms, Facebook has become another game-changer for small businesses in terms of marketing. It provides access to a highly interactive audience that can very well be converted into customers. Like Google Ads, it comes with cost-effective targeting capabilities that increase the likelihood of your content being shared with more people.

What Digital Marketing Method Suits Your Business?

To get optimal reach, a combination of all of these strategies must be employed. However, the advantage of digital marketing is that small businesses can choose one or two and still get more than enough exposure to remain competitive. As the business owner, you must factor in your budget, short- and long-term goals, as well as the nature of your business to determine the best strategies to start off with.

Categories
Digital Marketing

Digital Marketing for Small Businesses

Digital marketing is a far cry from the old-fashioned billboard or direct mail method of advertising. If you’re a small business owner and you aren’t devoting serious time, energy, and consideration to digital marketing and what it can do for your business, you’re probably missing out on a large swath of potential clients and profit.

 

Read on to see how digital marketing can take your small business to the next level.

 

What is digital marketing?

 

Digital marketing refers to marketing efforts that use the Internet/digital avenues to reach potential clients. The possibilities are seemingly endless with the ever-evolving digital tools on the market today. Digital marketing includes social media marketing, email marketing, content marketing, and search-engine-optimization (SEO) of websites, just to provide a broad overview.

 

Digital marketing encompasses not just methods of engaging with consumers, but also tools that tell you the degree to which your message(s) are resonating with those who are receiving it and give you information about those potential clients.

 

 Benefits of digital marketing

 

First of all, a primary benefit of digital marketing is that so many people are using digital, electronic avenues these days — not having a presence for your business on these mediums is a good way to miss out on a key audience of potential clients. In addition, digital marketing allows you to see results as they occur. Tools like Google Analytics make it easy to gather data and see what’s working and what isn’t.

 

Digital marketing also is a fruitful tool for lead generation. Offering an e-book, brochure, or some other type of lead magnet through your website via an email sign-up is a quick and easy way to obtain great leads.

 

How to use digital marketing to your advantage

 

If your marketing goals are constantly unmet, consider employing digital marketing – blog posts, social media content, social media ads, e-books for lead generation, search engine optimized web pages, and more. Blue Edge Business Solutions can work with you to make digital marketing work for you, creating a comprehensive plan that will boost your brand and give you tangible results!

Categories
Digital Marketing

Digital Marketing for Small Businesses

Digital Marketing for Small Businesses

Digital marketing is a far cry from the old-fashioned billboard or direct mail method of advertising. If you’re a small business owner and you aren’t devoting serious time, energy, and consideration to digital marketing and what it can do for your business, you’re probably missing out on a large swath of potential clients and profit.

Read on to see how digital marketing can take your small business to the next level.

What is digital marketing?

 Digital marketing refers to marketing efforts that use the Internet/digital avenues to reach potential clients. The possibilities are seemingly endless with the ever-evolving digital tools on the market today. Digital marketing includes social media marketing, email marketing, content marketing, and search-engine-optimization (SEO) of websites, just to provide a broad overview.

Digital marketing encompasses not just methods of engaging with consumers, but also tools that tell you the degree to which your message(s) are resonating with those who are receiving it and give you information about those potential clients.

 Benefits of digital marketing

 First of all, a primary benefit of digital marketing is that so many people are using digital, electronic avenues these days — not having a presence for your business on these mediums is a good way to miss out on a key audience of potential clients. In addition, digital marketing allows you to see results as they occur. Tools like Google Analytics make it easy to gather data and see what’s working and what isn’t.

Digital marketing also is a fruitful tool for lead generation. Offering an e-book, brochure, or some other type of lead magnet through your website via an email sign-up is a quick and easy way to obtain great leads.

How to use digital marketing to your advantage

 If your marketing goals are constantly unmet, consider employing digital marketing – blog posts, social media content, social media ads, e-books for lead generation, search engine optimized web pages, and more. Blue Edge Business Solutions can work with you to make digital marketing work for you, creating a comprehensive plan that will boost your brand and give you tangible results!