Category: Digital Marketing

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Digital Marketing Google World

Coil.com: An Up-and-Coming Innovation in Web Monetization

Apple computer

When it comes to making money on the Internet, having a monetized website, blog, or YouTube channel
turns hits into profits, traffic into earnings. But as of late, the ways in which content creators can earn
money are limited and come at a cost to the user experience.
However, Coil.com revolutionizes web monetization by offering a subscription service that will directly
pay content creators based on the time visitors spend on website pages. Coil makes traditional online ads
appear incredibly burdensome and looks to make other forms of online ads completely irrelevant.

What is Coil and how does it work?
In the past, the best ways to monetize a site were third party ads, a paywall, or through affiliate marketing.
All of these depend on high site traffic, so historically it’s been easier for big sites to make money online,
but more difficult for smaller sites.
These methods of advertising also tend to dampen user experience. Ads that pop-up or fill sidebars are
annoying and interfere with the aesthetics of a beautiful website and great content. Paywalls are
frustrating, and nobody wants to read a blog post chock full of affiliate links.
Coil looks to push past all of this overhead and directly pay content creators based on how much time
visitors spend actually consuming content. A consumer can subscribe to Coil and pay a flat subscription
fee; then when they visit a site that uses Coil, the creator is paid (using XRP) in micropayments and in
real-time, based on how much time visitors spent on each page.

How does it affect online ads?
Coil is accepting a limited number of sites to be on the ground floor of this revolutionary new method of
web monetization. Eventually, consumers will be able to pay a subscription fee and, when they visit a site
that uses Coil, they’ll be able to enjoy content with fewer — if any — ads and not be restricted by
paywalls. Content sites can also choose to reward their Coil-subscribing visitors with more content,
special features, and the removal of ads from their site entirely.

A dramatic change in online advertising
With Coil, online ads aren’t necessary — if a site uses Coil, it won’t depend on the revenue from online
ads. Content creators will simply be able to focus on creating great content that will keep visitors on their
pages for longer amounts of time. In other words, creators will be financially rewarded based on the
consumption of their product — content.
Content creators will get to see the impact of their work and how it’s being received by the consumer
based on how much they’re compensated for the visitor’s time. Ads as a source of revenue will take a
backseat to content that catches the attention of the consumer.

Coil.com: An up-and-coming innovation
Coil looks to upset the field of web monetization by providing a service that could potentially make
online ads obsolete. By providing content creators with a platform for payment based on the time visitors
spend reading and engaging with content, Coil is helping to promote a market where good content is
rewarded and valued, and online ads are a mere afterthought when it comes to web monetization.

Categories
Design Digital Marketing Mobile

The Importance of a quality website for your Small Business

Websites for small business

In today’s world, it is extremely important for every small business to be equipped with a quality website. That’s mainly because a quality website has the ability to determine the success and failure of a business. Here is a list of few effective reasons, which would justify the importance of having a quality website for your small business.

  1. It can keep your business open 24 hours of the day

With the help of a website, you will be able to let your business open to customers 24 hours of the day. As a result, you will get the opportunity to improve your sales volume as well. Customers in today’s world are impatient and they want to purchase something they want whenever they get the need. On the other hand, customers prefer to shop for what they want at convenient times. Therefore, it is important for you to keep your business open for them throughout 24 hours of the day.

  1. It is a cost effective method to promote what your sell

You don’t need to spend a fortune in order to set up a simple website. Therefore, it can be considered as a cost effective method available for you to promote the products or services that you offer to your customers. You can also use detailed descriptions about the products and services you sell on the website.

  1. It can build business credibility

Small businesses find it as a difficult task to build business credibility. Getting a website can be considered as one of the most convenient methods available for them to develop credibility. In fact, your customers would tend to trust your business just because you have a website. If the website can be paired up with testimonials, you will get the opportunity to receive the best results out of the opportunities that you have in front of you.

  1. It is the trend

People in today’s world prefer to go online and search whenever they want to get something done. If you don’t have a website, you will be missing out the attention of those customers. Therefore, it has become important for the businesses to be equipped with professional looking websites. If you can bring up the website on top of search engine results pages, you will be able to beat the competition and get the attention of people who search online.

  1. It can be used for marketing purposes

Last but not least, the website can provide an excellent opportunity for you to engage with marketing. In other words, you will be able to run an effective marketing campaign with the assistance of a website. Plenty of marketing strategies are available for the business owners who are equipped with effective. It would be possible for the business owners to try at least one or many out of them in order to transform the small scale business into a large scale one along with time.

Categories
Digital Marketing Social Media

The Importance of Social Media Marketing for your local Small Business

Social Media Icons

 

The Importance of Social Media Marketing for Small Businesses

 

Social media is fast becoming the platform that has the capacity of expanding business opportunities. With the ability to engage a wider audience from across the world at the same time, the room for growth is immense. Social media marketing can be considered as one of the best methods available for the small businesses to grow along with time. Here is a list of prominent reasons, which would justify the importance of social media marketing for small businesses.

 

Incorporation of brand personality

Every brand has its personality and voice. A brand is expected to carry an identity and the tone of the personality is what the audience listens to. It’s important to pay attention on the personality of the brand and the voice through which it needs to convey its message to the audience. Attempting to project the voice of the brand through social media would acquaint  the brand personality with a wider audience.

 

Identification of the smallest segments

With the massive influx of information in the internet oriented contemporary world, the presentation of the crucial messages without deviation has become increasingly difficult. As social media makes it much easier to filter the information and convey exactly the intended message-that would be consentient with the personality of the entity.

 

Implementation of an action plan

Progress in a social marketing is based on the meticulous planning and adaptation to the available conditions. A good listening plan as well as a channel and Search Engine Optimization plan (SEO) alongside with a content creation plan with necessary activities and metrics is a must, in order to make social marketing more effective. Social media related activities that range from curation to gifting as well as the creation and maintenance of good relationships, as well as blogging are of utmost importance. Moreover, it’s important to recognize your needs as well as strengths, so that you can stick to them and progress without a deviation.

 

Execution and measuring of results

The assessment whether the investment is paying dividends is important to clarify on the path that the social marketing strategy is laid. Everything from revenue growth to customer acquisition must be taken into consideration, and the future decisions must be made based on their outcomes.

 

Identification of the targeted communities

The values the communities hold are of an extreme worth, which is why recognizing and creating new values is an ideal way to make social marketing more effective. The ability to engage with the communities on their values as well as the newly implied values is a solid way of implementing a stable network.

 

Influencing the influencers

Every community have their influencers. There are people the communities look upon as role models, as well as factor such as peer pressure, credibility and even authority. If you could influence these factors with your social marketing output, the outcome for your endeavor in return will be fruitful.

 

Maximization on social media facets at once

With billions of people engaged in social media, it’s important to confront them on as many fronts as possible. With many social media sites being present, you could always utilize social media dashboard services to make sure that you post, and connect with audiences in everything ranging from Facebook to Instagram. In addition, such services will schedule your posts, which would in return make sure that your posts are consistent and are in a position to engage a bigger audience than you do at present.