How to Facebook Your Way to Small Business Success

As a small business owner, you’re always looking for new ways to get the word out about your products or services. And with over 2 billion monthly users, there’s no denying that Facebook is a powerful marketing tool. But with so many businesses vying for attention on the platform, how can you make sure your ads stand out?

Here are a few tips to get you started:

1. Keep it short and sweet.
With so much content being shared on Facebook every day, you need to make sure your ad catches people’s attention right away. Keep your copy short and to the point, and use visuals to help tell your story.

2. Show, don’t tell.
People are more likely to engage with ads that show rather than tell. So instead of just listing the features of your product or service, show people how it can benefit them in their everyday lives.

3. Appeal to emotions.
When it comes to making a purchase decision, emotion plays a big role. So make sure your ad appeals to the emotions of your target customer. Are they looking for a way to save time? Make life easier? Be more productive? Find out what motivates them and use that in your ad copy.

4. Use calls to action.
A call to action is an instruction telling people what you want them to do next—and it’s crucial for getting people to take the next step with your business. Whether you want them to click through to your website, sign up for your newsletter, or take advantage of a special offer, make sure your call to action is clear and easy to follow.

With over 2 billion active monthly users, Facebook is a powerful marketing tool for small businesses if you know how to use it effectively. By following these tips, you’ll be well on your way to creating ads that stand out from the crowd and drive results for your business.


The Benefits of SEO for Small Businesses

Search engine optimization, more commonly known as “SEO,” is the practice of improving the visibility and ranking of a website on search engines like Google and Bing. Essentially, it’s a way to get more eyes on your website and generate leads and sales through higher web traffic.

Now you might be thinking, “My small business doesn’t need SEO. I mean, we’re not a national company. We don’t have the budget for that anyway.” But that couldn’t be further from the truth! In fact, SEO is absolutely essential for small businesses. Here are just a few reasons why:

1. The majority of people use search engines to find local businesses.

According to a study by BrightLocal, 96% of consumers use search engines to find local businesses, and 61% say they won’t consider businesses that don’t show up in search results. So if your small business isn’t ranking high on search engine results pages (SERPs), you’re missing out on a lot of potential customers!

2. Small businesses can easily compete with bigger brands with SEO.

Just because you’re a small business doesn’t mean you can’t compete with the big guys! In fact, with SEO, size doesn’t matter nearly as much as it does for other marketing channels like paid advertising or even public relations. As long as you’re producing high-quality content and optimizing your website correctly, you can easily outrank much larger brands in search engine results. And since 62% of consumers say they feel better about supporting small businesses after reading positive online reviews, there’s really no reason not to invest in SEO!

3. SEO provides an exceptional return on investment (ROI).

According to HubSpot’s 2016 State of Inbound Report, SEO has an average ROI of 122%, which means for every $1 invested in SEO, you can expect to see $1.22 back in return. That’s an incredible return on investment compared to other marketing channels like paid advertising, which has an average ROI of just 9%. Not to mention, unlike paid advertising which stops working as soon as you stop paying for it, the effects of SEO can last long after the initial campaign has ended—meaning you’ll continue to reap the benefits of your investment for months or even years down the road.

As you can see, there are plenty of reasons to invest in SEO for your small business! Not only is it an affordable way to market your business, but it’s also an incredibly effective way to reach new customers and generate leads and sales. So if you’re not already using SEO to promote your small business, what are you waiting for? Get started today and see the amazing results for yourself!


The Benefits of Hiring a Social Media Marketer

If you’re a small business owner in Savannah, GA, then you know how important it is to have a strong online presence. These days, potential customers are more likely to find you through a Google search or social media than they are through word-of-mouth. That’s why it’s so important to make sure your website is optimized for search engines and that your social media accounts are active and engaging. But if you’re like most small business owners, you simply don’t have the time or energy to focus on your online presence. That’s where a social media marketer comes in. By hiring someone to manage your social media accounts and create content for your website, you can free up your time to focus on running your business.

The Benefits of Hiring a Social Media Marketer

There are many benefits to hiring a social media marketer, but here are just a few:

  1. A social media marketer can help you create a strong online presence.

  2. A social media marketer can help you save time by managing your social media accounts for you.

  3. A social media marketer can help you reach more potential customers through targeted ads and posts.

  4. A social media marketer can help increase website traffic by creating SEO-friendly content.

  5. A social media marketer can help improve your conversion rate by creating engaging content that encourages customers to take action.

  6. A social media marketer can help build brand awareness and loyalty by creating branded content that reflects your company’s values and mission.

  7. A social media marketer can help monitor online conversations and take proactive steps to address negative reviews or feedback.

  8. A social media marketer can help create customized reports that track your progress and ROI over time.

Hiring a social media marketer is an investment that will pay off in the form of increased website traffic, higher conversion rates, improved brand awareness, and more loyal customers. If you’re ready to take your Savannah, GA business to the next level, then contact us today to learn more about our services!