Web Optimization

A recap of the Digicon workshop
Part 1 of a 4-part series

Web optimization, or search engine optimization (SEO), is the process of increasing your website’s visibility to increase traffic and conversions, and it is the single most important thing you can do for your online presence. Google, the most popular search engine, will rank your website based on backlinks, page load times, keyword placement, and organic and paid search. Blue Edge Business Solutions owner Federico Cali recently taught part 1 of a 4-part series on the best practices of search engine optimization at the University of Georgia, and we will break down the key components of that workshop.

Build Quality and Relevant Backlinks

Link building is the process of getting other websites to link to yours and it is practiced by both large and small businesses. These links are important because they inform search engines that your website is valuable. Google considers links to be votes, and acquiring new links tells Google that your website is popular. However, for your backlinks to be useful, they must come from sites that are related to what you do. More votes for your site indicate increased credibility and, most likely, a higher ranking in relevant searches.

Web Page Loading Speed

Your website must provide a positive user experience. You could have the best content and the most beautiful images or videos, but if it takes too long to load, your bounce rate will increase and the content will not be read, affecting conversions and return visitors. Google recommends that your website load in three seconds or less. This can be achieved by compressing the uploaded media without sacrificing quality and by deferring all processes until after the website loads.

Paid Search Advertising and Analytics

Paid search advertising is an effective marketing strategy for businesses of all sizes, and it can provide an immediate return on investment. Paid advertisements increase search engine traffic to your site while also ensuring that this traffic is relevant. Using an analytical tool, you can streamline your ad campaign and perform A/B testing on different keywords to find the most effective campaign. A well-crafted ad campaign will place your ad at the top of or near the top of all other research results

Our Favorite Web Optimization Tools

Throughout the years, we have tested many available tools for SEO and are happy to share our favorites:

  • GTmetrix
    • GTmetrix will break down all processes happening in your website as it loads and advise steps needed to increase quicker load times.
  • SEMRush
    • SEMRush is great for finding keywords, search volume of keywords, and the difficulty of ranking for those keywords.
  • Google Ads & Google Analytics
    • Google Ads is a powerful advertising platform that will help your business be seen by customers when they are searching on Google for the things you offer.
    • Google Analytics will help you track and report on your website traffic as well as provide in-depth insights into your campaign efforts.

Our creative team at Blue Edge Business Solutions helps clients around the world with their SEO needs. We strive in providing excellence in everything we do, whether a small or big project, the Blue Edge Business team will be available for any questions you may have. Call us today for a consultation!


Learning About The Art Of Graphic Design

If you’re interested in a creative and challenging career that allows you to use your imagination and come up with original ideas, then graphic design may be the perfect choice for you. Graphic designers work in a world of art and creativity, using their skills to create visually appealing and effective designs.

A career in graphic design requires a lot of creativity and imagination, as well as good technical skills and a strong understanding of composition, color theory, typography, and layout. Graphic designers must be able to take a client’s brief and turn it into an eye-catching and effective design that meets the client’s needs.

Graphic designers often work on a range of different projects, from creating logos and branding for businesses to designing website layouts, posters, flyers, and brochures. They may also be involved in creating digital illustrations or animation.

If you want to become a Graphic Designer, it’s important to have a strong portfolio that showcases your best work. You should also be familiar with the latest design software and technologies. A good way to learn more about the art of graphic design is to take some Graphic Design courses or sign up for a Graphic Design workshop. Whatever your level of experience, if you’re interested in a career in Graphic Design, there are plenty of opportunities out there for you. So why not explore what this creative and fascinating field has to offer

The graphic design industry is constantly evolving, so designers need to stay up-to-date with the latest software and technologies. Graphic designers who are familiar with the latest design software and technologies will be in high demand, as more and more businesses are looking for designers who can create dynamic and innovative designs. If you’re interested in learning more about the latest design software and technologies, there are several online courses available that can help you expand your knowledge and skills. There are also a number of Graphic Design associations and societies that offer events, workshops, and other resources that can help you develop your career in Graphic Design.

Graphic design is about an art form that uses creativity and imagination to create beautiful and unique designs. Graphic designers use a variety of tools and techniques to bring their ideas to life and can create everything from logos and illustrations to websites and advertising campaigns.

Graphic design has been around for centuries, and the field has evolved a great deal over the years. Today, graphic designers have access to a wide range of software and tools, which allow them to create stunning visual effects. In addition, the internet has given graphic designers a global audience, so they can showcase their work to people all over the world.


The World of NFT

In today’s world where people have a wide range of interests and hobbies, NFTs (or Non Fungible Tokens) are growing more and more popular. NFTs allows digital items to be traded between users of the NFT community with ease without the need for a centralized third party or service provider. NFTs have been around since 2010 when an anonymous person/persons going by the pseudonym ‘Hex’ released a project called ‘Bit Gold’. This is thought of as being the precursor to what we now think of cryptocurrencies such as Bitcoin. The main difference in NFTs vs cryptocurrencies is that NFTs cannot be divided into smaller units when trading but instead can be traded in their entirety like traditional physical items. NFTs are bought and sold on the NFT market which is based on your interests or even travel history for a marketplace allowing NFT users to trade freely with ease.

There are different types of NFTs, the main three beings:

  • NFTs that allow for ownership of digital assets such as CryptoKitties or NIFTYLIFE’s take on this.
  • NFTs that store information about a user such as a passport/ID cards or photo albums where birthday invites can be sent out via a smart contract instead of a physical card. The data stored on the blockchain could also include personal data from companies such as Facebook to ensure you get targeted adverts shown to you.
  • NFTs provide access to digital media such as items in online games. NFTs could be used to purchase special weapons or armor for your character which would never exist outside of the NFT ecosystem meaning you can upgrade/customize your virtual persona without the need for game developers spending time creating new content. NIFTYLIFE is also taking this approachwith their NFT Marketplace, users can buy NFTs representing popular characters from games like Fortnite and PUBG through NIFTYLIFE’s marketplace before using their NFTs within gaming apps on mobile devices.

NFTs are also beneficial for business due to how it allows them to create marketing campaigns targeted towards specific audiences depending on what NFTs are purchased. This technology also makes it possible to run marketing NFT campaigns in real-time, making effective NFT marketing strategies more efficient. This can be seen in NIFTYLIFE’s NFT Marketplace where NIFTYLIFE users can buy NFTs representing popular characters from games like Fortnite and

Currently, several companies have adopted NFT technology including CryptoKitties where you can buy/sell virtual cats on the blockchain or even digital pictures for your profile picture or avatar which is unique to each user. Another company who has implemented NFTs is NIFTYLIFE, NFTs can be bought on NIFTYLIFE’s NFT Marketplace before being used within their gaming apps for character customisation or even to play games on mobile devices. NIFTYLIFE has had over 20 million NFT sales since the launch of their market place back in May 2018.

NFTs are also great for social media influencers who wish to monetize off of their followers/viewers as NFTs can represent any digital asset meaning influencers can allow fans to buy NFTs representing them which they can use within online games or other platforms. This could work similarly to the way modern-day celebrities gift their partners with ‘appy’ jewelry or branded items. NIFTYLIFE also works with a number of influencers who help NIFTYLIFE’s NFT Marketplace grow in size by discussing NIFTYLIFE on their social media platforms which helps NIFTYLIFE bring NFT technology to the masses meaning there are more NFTs available for users on NIFTYLIFE’s NFT Marketplace.

In summary, NFT technology is great due to how it saves both developers and companies/social media influencers time and money as they can spend less time creating new content or assets by using previously created items such as characters from popular video games instead of having to create them all over again.

PUBG which they can then use within their gaming apps with no need to pay royalties due to
the NFT being owned by them.