During the month of August 2016, Google introduced few changes to their local pack. In fact, it was brought down from 7 to 3. As a result, it is now being called as the Google 3 pack. With the update, people got panicked because it created a tremendous impact on local SEO. However, you don’t need to worry about anything because there are few effective methods, which can be used in order to crack the Google 3 pack. Here is a list of useful tips that you can follow in order to get it done.
First of all, it is important for you to keep in mind that it takes a lot of skills, time and knowledge in order to crack the Google 3 pack. All the business owners out there in the world are keen about it because they want their products or services to be seen by local consumers. But if you don’t have a clear idea about what you are doing, the entire process could be tricky.
- Look for more citations
When you are trying to rank your local listing, you need to pay special attention towards citations. Google checks how often your website or business has been mentioned by other resources. The citations are being used by Google in order to validate your business. The citation could be a mention of your business name, along with its phone number and address. It can also contain any other useful information related to your business. The citations could have a link back to your website as well. For Google to count as a citation, information should match with the facts that have been listed on your Google My Business.
- Add more photos to the listing
In order to crack the Google 3 pack, you should add more photos to the listing as well. It is a well-known secret that all the customers love photos. When you have a lot of high quality photos on the Google local listing profile, it would look more appealing to the customers. As a result, Google tends to give priority to them when ranking the business in SERPs. From a recent study, it has been identified that customers tend to spend 2.5 times more time on the listings that have featured images.
Last but not least, you need to focus on getting more reviews. Reviews play a major role behind your online visibility nowadays. Customers would love to go through the reviews as well. On the other hand, having more reviews can guarantee effective results to you on search engine results pages. Therefore, you need to encourage your customers to leave reviews as much as possible.
Cracking the Google 3 pack is not simple as you think and the above mentioned tips will assist you to stay away from the frustration associated with it. However, you need to keep up with the local search changes continually in order to make sure that the company information is updated constantly.