If you’re on the fence on whether or not to start a blog on your website, we’re here to tell you it’s a good idea! Blogs are actually powerful tools for you to use to recruit customers, increase lead generation, or build your brand positioning in your industry.
When executed correctly, blogs can really help you and your company be a resource for people in your area of expertise. If you’re an accounting firm, having a blog as a resource can help your clients understand commonly asked questions about the accounting business. If you’re an event company, your blog can be a resource to gather more event booking leads, that eventually turn into repeat customers.
Whatever the goal of your company, a blog can likely help support it. We’ve mapped out a few reasons why you should always have a blog on your website, and the benefits you’ll gain in doing so.
You can increase lead generation
A blog is a great way to increase lead generation. If you’re in need of acquiring more customers, then your blog can offer resources to folks that come to you to solve certain problems. For example, if you run your own consulting business, then your blogs can be a lead magnet for people to inquiry about your services.
If you’ve got a free resource for people, include it in your blog and ask for their email. Here you can send the resource to them via email, and capture their information so you’ll have a chance to build a working relationship with the potential client.
You can optimize your search engine results
Your website is only as strong as your SEO. You can have the best website in the whole world, but if no one is searching for it, or if it’s not coming up in search engine result pages, then no one will ever see it.
Having a blog can help you rank higher in search engine result pages, (or SERPs). This means more people are likely to click on your page and be exposed to the services you offer.
You’ll build your brand equity
A blog is a perfect opportunity to craft your brand and build relationships with your customers and clients. You’ll be able to tell more specific stories. You can include success stories of your products, you can include technical articles on how to use certain software that is aligned with your products. Or you can write about whatever it is that helps build your client relationships. Your blog is an opportunity to position yourself as a thought leader in your industry.
Clients will trust that you are an expert in your industry. Having the resource of a blog, allows people to stay on your website while simultaneously building up their trust in your products or services. It’s a win-win!
Having a blog can set you apart from your competitors, increase your lead generation game, and build your brand as a thought leader. If you’re interested in learning more about building a blog, contact us for a free consultation!