As a solar energy installer, you make your living off of helping clients power their homes. But do you ever stop to think about what’s powering your business? You may have a nice website and a few blog posts here and there, but taking advantage of a full range of digital marketing tips can help you optimize your strategy for finding leads and winning new clients.
Why Digital Marketing Matters for Solar Energy Companies
Digital marketing is more than just writing a blog post and a social media post every few days or weeks. It’s a way to build your online presence — a way to make sure your audience can find you, and once they do, a strong digital marketing strategy ensures you make a great first impression.
And digital marketing is more than just social media — it involves targeted ads on Google and social media, fine-tuning your social media schedule and paying close attention to your community, and optimizing your website and your business itself for search engines.
Here are a few tips you can use to ramp up your solar energy company’s digital marketing strategy in 2020!
- Social media community management: Social media community management involves creating and scheduling posts that will fuel engagement and build your brand on social media. Engaging with your audience and creating and scheduling posts that speak to your unique offerings are two ways you can address client objections and concerns, as well as point out how you can solve their pain points all within your social media profiles.
- Google Ads: Google Ads allow you to bid on certain keywords to get the best ad placement on search engine results. With these ads, you’ll direct more traffic to your website when your carefully crafted ad receives click after click.
- Facebook Ads: Facebook ads allow you to specifically and meticulously target your unique markets and audiences. Run split tests to see what copy engages your audience and what copy doesn’t seem to sell. Using bullet points to highlight your primary selling points is a great way to simplify ad creation, as well.
- Google Business Directory (“Google My Business”): This is absolutely essential for SEO. By devoting time and attention to your Google Business Directory listing, more people will find your business through Google searches and Google maps, along with other features that can help answer their questions like Google Reviews and Q&A.
Blue Edge Business Solutions Can Help!
The digital marketing pros at Blue Edge Business Solutions have in-depth knowledge of these and other digital marketing strategy essentials. We have extensive experience working with solar energy installers and have helped our solar energy clients dramatically increase leads and profits!
We know that Google Ads, Facebook Ads, Google Business Directory, and social media in general can be a little daunting for business owners — that’s why we specialize in providing personalized attention to each of our clients, creating a digital marketing strategy that will help you achieve your unique goals while building recognition and respect for your brand. For an impressive and lead-generating digital marketing strategy, reach out to Blue Edge Business Solutions!