Have you ever scrolled through Instagram and come across an intriguing post, only to realize later that it was actually a sponsored ad? This is just one of the great things about Instagram — small businesses can advertise on the platform seamlessly.
Instagram is quickly becoming one of the most popular social media platforms, and businesses would be wise to take full advantage of the advertising opportunities it offers.
What makes Instagram unique?
First of all, what makes Instagram unique when it comes to advertising for small businesses? On the one hand, it is primarily image based. Even businesses that don’t have visually stunning products can curate a beautiful Instagram feed with pretty photos and engaging captions. And this is all the more beneficial for businesses that do have products to showcase — the photo and video capabilities on the platform make it easy to show off your products in their very best light.
In addition, you can create ads that show up in Stories or in Instagram feeds right alongside the content of other users. This makes advertising on the platform feel less in-your-face, and more organic. Not to mention that the platform had over 700 million monthly users in 2017!
Why Use Instagram for Small Business Advertising
Instagram easily has double the monthly users as Twitter, making it the up-and-coming platform where your target audience is hanging out. But there are plenty of other reasons to use Instagram. We already mentioned one — the ease with which you can show off your products, services, or company culture with photo and video. Instagram also has a plethora of editing tools to enhance your images, if you don’t edit them before uploading them to the app.
But the platform is rapidly growing among small businesses — more and more companies are using it. In fact, the number of businesses using the platform has doubled since 2016.
Users can benefit from Facebook’s specific audience targeting tools, as Facebook acquired Instagram in 2013. Similar to Facebook Ads, you can target your audience based on demographics like location, job, interests, behaviors, age, language, etc. This makes it incredibly easy to craft your target audience, helping you get your ad in front of people who care about it the most.
Location of Instagram Ads on the Platform
In addition, you also have the freedom to determine where your ads show up — on IGTV, on the Instagram feed as single-photo ads, video, or carousel ads, or in Stories. With Instagram, you have the freedom to decide where you want your ads placed, and this can dramatically help when it comes to reaching the audience you want to reach.
Another plus? Instagram ads are cost effective. Like Facebook, you can set a precise budget and schedule, giving you flexibility in determining how much money you want to invest. Cost per click tends to be cheaper than Facebook, ranging from $0.80 to $1.30 CPC.
Blue Edge Business Solutions Can Help!
If you’re looking to up your Instagram ads game for your small business, don’t waste time throwing ad spend down the drain as you struggle to find your target audience and create ads you hope will be high converting. We’re experts when it comes to social media marketing and can help you craft a campaign that will deliver serious results. Give us a call or visit our site to schedule a free consultation!